After Publishing

Lesson 9

You’ve managed to track down your hidden video and you’ve changed its visibility from unlisted to public.

So here’s the next steps to take to maximize your video’s views.

People can be a bit reluctant to be the first to like and comment on a video so create the first comment under your video and pin it.

Also give your video a thumbs-up (like).

Use social media to spread the word about your new video. Ask your friends and followers to give it a thumbs-up and leave a comment. The more publicity you can give your video the more views it will ramp up.

Make sure you reply to every single comment that your video receives.

There are many aspects to the YouTube ranking algorithm and one of them is the number of views.

The more views you can get to your video the higher it’s going to rank.

Some may consider this a bit grey hat but Google knows that it’s happening and doesn’t seem to mind. Maybe this will change in the future, who knows. But for now it’s working a treat.

So one of the first things I do after I click publish for the video is to open an incognito browser and paste in the URL.

Turn off autoplay and turn off your speakers or the sound is likely to drive you crazy.

Use between 5 and 10 tabs and paste the URL into each of them.

Let the video run for the full length of time. Google knows that if viewers only watch a small proportion of the video then the video can’t be much good.

So the idea here is to convince Google that the entire video is worth watching.

When the videos have run through the entire video on all of the tabs go back to the first tab and refresh the page. Then click on each tab in turn and refresh the pages.

Rinse and repeat as many times as you can. There will come a time when the view count stops climbing so there’s no point in continuing after that.

If you check analytics you’ll see that Google records unique viewers as well as the average number of views per viewer.

You can’t fool Google using this “trick” but the stats could look good in the results page.

And when the stats look good it’s one more factor that encourages more views.

There’s one more stat that I’ll encourage you to look at when your video has gained some traction. That’s the impressions to click-through rate.

Impressions is the number of times the video thumbnail has been shown to potential viewers through YouTube recommending your content.

This includes related videos showing when another video has ended and the “up next” recommended videos in the right-hand column.

Views from impressions is the number of times that someone has watched the video because they’ve seen it recommended. This is not the same as the total number of views.

The total number of views should be much higher because people watch the video because they have been actively searching for the topic of the video.

A lot of views can result from Google search pages as well as YouTube itself.

Google likes to show videos in the search results pages as it means more traffic for YouTube.

So make your videos stand out.

Thanks for staying with me for the entire course. I hope you got a lot out of it and that your videos get lots of views and high rankings in YouTube and Google search.

Until next time, this is Marion signing out.

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