The Importance of Titles

Lesson 5

Today’s video is about your video’s title.

Your video’s title is probably the most important ranking factor so it’s worth spending the time to get it right.

You need the right title to help get your video listed on the results page.

Do your keyword research just as you would if you were writing an article for your website.

I use Jaaxy to help me choose the best keywords that occupy the sweet spot between a high number of searches and the strength of the competition.

Use this widget to give Jaaxy a free try. You'll be amazed at the results. New users can get 30 free searches so give it a go.

You could also use Neil Patel’s Ubersuggest or Google’s AdWords keyword tool as alternatives.

YouTube alphabet soup is another way to find good keywords that people are actually searching for.

Use your main keyword at the beginning of the title and a variation of it in the middle or at the end.

If you’re promoting a product using a review video then something like “YTJackr review plus bonuses. Get YTJackr through my link and get all my bonuses” could work well.

You can use up to 100 characters for a title but if you make it too long then it might get truncated. Google usually truncates titles to 66 characters.

Make sure that none of the important information within your title gets lost in the results page.

Caps or lower case?

Sometimes capitalizing a word or three will make your title stand out in the crowd. But don’t overdo it. Having the entire title in capital letters is going too far. So use title case where the main words are capitalized.

As with website on page SEO your video title becomes the title tag. The description becomes the Meta description tag and your tags become the Meta keywords tags.

As the title tag is the most important of these and you want to create the most effective title your YouTube video.

Consider using the word “video” within your title. Even when they are searching on YouTube many people use the actual word “video” within their search query.

And it may help get your video into the “normal” Google SERPs.

Be descriptive with your title so that anyone viewing the title can see at a glance what the video is about.

If you’re having difficulties coming up with a good title spend a little time searching within YouTube to see what the competition is using for videos with your main keyword.

The top 3 videos on the results page will give you a few clues as to what makes a good title.

The videos at the bottom of the page may show you what’s not working so well.

Let me briefly mention emojis. Used appropriately they can make your title stand out from the crowd thus attracting more clicks.

Right-click your mouse to access your computer’s built-in emojis.

As the title is so important with ranking your video, do give it all the time it deserves.

I’ll see you in the next video.

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