I see a lot of wannabe SEO experts flogging the dead horse of keyword stuffing. What worked 10 years ago does not work now. Once upon a time, before WordPress, webmasters stuffed keywords into their websites using white text on a white background. And repeated the same phrases over and over in the Keyword and Description Meta Tags. These were the main ways of getting search engines to notice. For years my little ol’ website was high on page 1 for one targeted keyword phrase. Yes, even in incognito
Looking For Answers
When someone types a question into the search box (address bar of their browser) they are looking for answers. They want to know how, or why, or when, or who, or what, or where. They are not looking to have their question repeated back at them so why do so many bloggers write with the question as a ‘keyword phrase’?
And then they keep repeating the ‘keywords’ scattered throughout the article attempting to get keyword density according to the dictates of the SEO plugin or the latest SEO guru.
Write with your reader in mind. If you were looking for the answer to a question what would you like to read?
Google is employing artificial intelligence to determine if your article is helpful to the person searching for answers. The most helpful and comprehensive articles are going to rise to the top of the search engine results. And they won’t be the ones that are written for the search engines instead of the reader.
As a friend recently told me “the crawlers are thinking like humans while we are trying to think like machines”.
Are you still trying to stuff keywords into your articles? What is working for you now?
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